Rupt Ventures, the venture arm of Rupt and the first venture fund dedicated to the promotional products industry, announced its strategic investment in Sweeter Cards, the groundbreaking fusion of heartfelt greeting cards and gourmet chocolate bars. This investments represents Rupt Ventures’ first investment to fuel innovation and growth within the promo industry by supporting visionary founders like Stacy Stahl, the driving force behind Sweeter Cards.
Founded by promo industry leaders Jason Lucash and Mike Szymczak, Rupt Ventures is leading the charge in venture investment within the promo industry. With a mission to fuel the next big ideas and companies in the sector, Rupt ventures seeks out founder-led businesses with compelling stories and extraordinary potential for growth. Sweeter Cards perfectly embodies these criteria, with its innovative two-for-one concept and commitment to ethical practices.
“Sweeter Cards represents the epitome of what Rupt Ventures seeks to support: founder-led businesses with compelling stories and unparalleled potential within the promo industry,” Lucash, CEO of Rupt, said. “Stacy Stahl’s vision and dedication to creating a unique gifting experience align perfectly with our investment philosophy. We are excited to support Sweeter Cards in its journey, contributing to the vibrant evolution and expansion of the promo industry.”
Sweeter Cards, founded by Stahl, is not only pioneering a new category in the greeting card market, but also leading the way in sustainable and socially responsible business practices. As a woman-owned enterprise, Sweeter Cards prioritizes fair-trade-certified chocolate, recyclable card packaging, and the employment of adults with disabilities, embodying a commitment to both quality and inclusivity.
“We are honored to work with Rupt Ventures as we continue our mission to redefine the gifting experience with Sweeter Cards,” Stahl said. “Jason and Mike’s expertise and resources will be instrumental in scaling our business and bringing our innovative product to even more customers. Together, we are poised to make a significant impact in the promo industry and beyond.”
With the support of Rupt Ventures, Sweeter Cards plans to accelerate its expansion efforts, broaden its sales team, and amplify its marketing initiatives to reach a wider audience. Additionally, the investment will enable Sweeter Cards to further enhance its commitment to sustainability and social responsibility.
Rupt Ventures’ inaugural investment in Sweeter Cards marks the beginning of an exciting journey, as the venture fund enters a realm of possibilities, poised to cultivate a diverse portfolio that mirrors Sweeter Cards’ groundbreaking approach. This collaboration heralds a transformative chapter, as both entities embark on reshaping the promo industry. By spearheading innovation, nurturing organic growth, and fostering genuine connections through their unique offerings, Rupt Ventures and Sweeter Cards are on a mission to redefine the promotional landscape.
Source: Rupt
The preceding press release was provided by a company unaffiliated with Print & Promo Marketing. The views expressed within do not directly reflect the thoughts or opinions of Print & Promo Marketing.
